Magazine Terminology
Pugs: Placed at the top left and right hand corners of the paper and are known as the 'ears' of the page. The price of the paper, the logo or a promotion are often positioned there.
Banner: Text, which stands out because its on a coloured background.
Copy: The main text
Strap line: Memorable phrase that is recognisable to a brand.
Lead: The introductory paragraph of an article. Usually written in bold on capitals.
Buzz words: "Wow", "Exclusive", "Free" are all examples of this.
House style: A magazine's distinctive design that distinguishes it from its competitors.
Puffs: Colourful boxes promoting features inside the magazine.
Masthead: Name of the magazine
Slogan: Motto
Drop capitals: Really big letter, which start off an article.
Caption: Description of an image
Anchorage text: The way in which text helps to pin down the meaning of a picture and vice versa.
Headline: Main story in the magazine.
Sell lines: Text on the cover that helps to sell the magazine to the audience.
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