Feminism

Feminism- The advocacy of women's rights on the grounds of political, social, and economic equality to men. The feminist movement began in the 18th Century. In the 1970's women were battling for equality.

Laura Mulvey's says that, patriarchy is a form of society ruled by men through the figure of the father, and therefore men dominate the media so it is construct for them as an audience.

Laura says that this is the male gaze.

Katy Perry

This image of Katy Perry objectifies her for men to look at (scopophilic).

The fact that she's not wearing much clothing and standing provocatively makes her seem more appealing towards a male audience; even her hair and her facial expression makes the front cover seem sexual. Magazines that use women as their main attraction create attention towards their magazine from the 'male gaze' because it helps to increase sales among the male society.

Beth Ditto

This image of Beth Ditto in contrast to Katy Perry goes against feminism. 

The way she isn't wearing anything, and doesn't fit into societies idea of 'attractive' shows how she doesn't care what people think about her, making her different to every other woman that is portrayed on front covers; Just the fact that she is showing her armpits which have hair on shows her lack of femininity. Also, the provocative stance and face she has means she's feels attractive although many of the male audience may think different.